Consulting Services - Helping You Get On Track

Today's internet world is increasingly complex, and filled with so-called "experts" delivering the promised land for just a couple (or more) of your thin dimes. 

If you're really savvy about the internet - you'll already know what an internet content company and good web copywriter can do for your business.

If you're busy running your business, like most, here's a quick list of what needs to be considered when you're working with your web site:

• Web Business Plan: Nothing elaborate or expensive, but you should have a one-pager somewhere that lists the goals and targets for your website.
• Information Architecture: How to organize your company's message and information for the Internet and your target audience
• Site Navigation: How your website takes that message and delivers it to customers and prospects
• Keyword & Phrase Research: How customers and prospects search for products / services similar to yours...
• Search Engine Optimization: Writing copy with search engines in mind is good business, writing copy which speaks directly to your prospects/customers is excellent business!
• Landing Page Strategies: Creating specific pages on your site for certain types of visitors to "land on" with targeted, direct messages (not every visitor might even see your home page)
• Google Analytics: There's plenty of jokes about the value of "opinions". Take the guesswork out of the internet picture with unbiased measurement of web visitors.
• Competitive Site Analysis: If you're the market leader in your region, you should look and act like it on the internet. If you're a niche player, make sure your niche is clearly understood - it might be geographical, a product/service alternative approach, or a clear cut service advantage.  Be clear and to the point. But study your competition first - or let us do it.

All of these ingredients are essential for any website, small or large. In fact, Digital Wordsmith only delivers web projects after examining and evaluating all of these options for you, even if it's a modest 6-10 page site.

Why?  Because it's essential to your online success and actually quite cost effective when done as a single project.

Digital Wordsmith & Consulting

Very rarely (maybe once a year), Digital Wordsmith will take on an assignment that just calls for consulting services.  But it's rare.

Our typical assignments call for delivering copywriting and content services, SEO optmization, and all kinds of other specialized skills bundled together to create a new web site, e-newsletter, social media campaign, or series of e-articles.

When we deliver these assignments, you get the consulting benefits (marketing, sales, direct response) of our 14 years of Internet expertise each step of the way.

You typically won't see a line item on our invoice for "consulting" -  but you will see the results in increased traffic and conversions.