Content Projects & Assignments

Your company's "story" may delivered to customers and prospects with face-to-face encounters, brochures, ads, direct mail, and TV/radio - just to name a few.

And the Internet - one of the greatest business/media opportunities and challenges for mom/pops to multinationals...

How you tell your story, and the form(s) it takes, is called your "content"... 

Digital Wordsmith specializes in creating content for the Internet (including email and social media outlets).

Common elements of any type of content are copy (text), images, graphics, logos, video clips, sound tracks, and dozens of other types of elements.

How you assemble the various elements of your content determines whether it will be effective in whatever media you choose.  For example, if you:

• Simply upload your print brochure to the web (a very common practice even today) and chances are the Internet will do a giant yawn, and you won't get much traffic or business.
• Print out your website and hand it out as a brochure and there's a good chance it won't make it past the next wastebasket.
• Fill up your e-newsletter with ads (that's what's important to you - right?) and watch most of your subscribers stop reading them.

How Can a Writer Know Enough About My Business To Be Effective?

A very good question, with a simple answer. No writer will ever know more than you do about your own business. Period.

But in order to write effective copy for you - all we need to do is know a bit more than your prospects and customers do. 

That's not hard, even with technical products and services. We start with research (and dialogue with you) and we help you build your story from your prospects' point of view. 

Digital Wordsmith asks the all important question:  How much does your prospect need to know to become a customer?  And then we support that answer with clear, concise copy, images that enhance your message, and craft a web site to inform and compel prospects to become customers.

The Digital Wordsmith Advantage - Creating Content When There Is None

While the daily grind of any wordsmith includes editing, re-writing, and fine tuning existing or new copy - all good writers possess and practice these skills frequently.

But who really comes up with the entire story - the 10 - 50 (or more) pages that are your new web site. 

Most of our customers will say it was Digital Wordsmith - we helped them create entire websites when they struggled with a single page.  In their voice, their style, and specifically for their target audience.

Contact Us when you need help with your content projects - we're happy to discuss any/all aspects of your project prior to creating and sending you a proposal.