Copywriting Services

Writers have been around since the days of papyrus and stone tablets.  Our writing tools have changed over the years, but the challenge has remained the same.

Simply, produce a message that is easily and clearly understood by those who read it...

What could be easier?  Take pen to paper, keyboard to monitor, and write a story. Create a web page. Bang out an article.

In the case of a professional copywriter... persuade the reader to feel the product or service is just what they need. Compel the reader to act - to buy your product, to contact you...

Of course it's easy - until you start to write. And then it's confusing and frustrating.  You know what you want to say (sometimes) but it doesn't "sound right" when you see it in print.

And that's how people get "stuck" writing their own websites.  Sure, they've been writing with various degrees of success since grade school - but are not trained copywriters, editors, or wordsmiths.

And they've just tackled one of the hardest tasks in business - writing about your own company (or yourself) - with no formal training.

How Copywriters Work For You

Wordsmiths are not alchemists - turning lead into gold, and copywriters have yet to change water into wine.

But we will help you transform disorganized content and struggling sentences into copy that is clear, concise, and to the point.

Here's how Digital Wordsmith works with you, on any project:

• First, we review your products and services
• Second, we look at how you offer these to your prospects and customers
• Third, we identifty, with your help, your competitive advantage(s), and make sure they stand out
• Fourth, we make sure your website or project is constructed properly (technology, navigation, landing pages) to clearly showcase your unique offers.

We'll offer marketing and sales help on any of the points mentioned, and once everything is approved, we'll write your site or project

Again, once the foundation is approved, Digital Wordsmith will write your website - quickly and professionally.

You have full authorship and copywright to everything we write (and the images we select).  You may edit and change anything, at any time.

Most people don't change much of the copy at all.  The real secret is it's a lot easier to edit a professional copywriter's work than it is to try to create it yourself.  

Why It's Hard to DIY Your Own Copy

Having a degree, or advanced degree, in English or communications bestows on you no mystical powers of copywriting... I had published more than 800 magazine articles when I wrote my first website in 1997. It failed miserably because it sounded, to no one's surprise, like a series of magazine articles (far too long for most web uses). Duh - I was a trained magazine writer!

So even if you've got good writing skills, you need to train and specialize in certain areas - like internet copywriting - to be effective.

The way to improve your copywriting skills is simple. Practice. Write copy every day - specifically for the internet. For years. Be critical of your own work, but open to criticism by others. Don't let your ego get in the way of your message. Your audience and your business will tell you if you're on the right track by returning more leads and sales.

Of course, you might be busy doing a few other things, like running your business day-to-day... and that's when you contact Digital Wordsmith.